NFL Executive Kevin Laforce Set to Join RedBird Capital

NFL Executive Kevin Laforce Set to Join RedBird Capital

Last year the football world was rocked, and XFL fans rejoiced, when it was announced that the league had been purchased out of bankruptcy by Dany Garcia, Dwayne ‘The Rock’ Johnson and RedBird Capital. Since then, we haven’t learned much as the new ownership group has begun to get a strategy in place.

Sportico reports that NFL executive Kevin LaForce, architect of the league’s media and investment strategies, is leaving the league to join RedBird Capital.

LaForce served as NFL’s senior vice president of media strategy and business development since 2017. In this position he’s negotiated huge broadcast deals, totally over $110 billion in revenue over the next decade. He’s also known for assisting the NFL in it’s transition to various streaming services.

Although this news isn’t directly tied to the XFL, it could be a sign of things to come. When the league returns, whenever that may be, these are key initiatives that will be on the new ownerships minds.

With the announcement that the USFL would be returning next year on FOX, that effectively removes one of the leagues broadcast partners. At the moment, 2022 is on hold for the XFL until they complete their talks with the CFL. That being said, it’s never too early to get started, whether that’s 2022 or 2023.

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  1. This kind of stuff bugs me. Because I have been wanting the XFL to start back up next year and now other leagues are getting deal and being spotlighted on while the XFL sits in freaking limbo!! If the XFL does return it may not do as well because the hype once surrounding this league has all been extinguished and that’s a frustrating sight to see and hear. And this whole CFL talks thing should have waited until after the XFL finished it first full season to gage where they are at. I will hope for the best in 2023 however. I the XFL does not start up in that time then what the point of getting us excited for the return only to keep delaying it, WHY!!? XFL please come back soon this is getting ridiculous 😫.

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