PR: USFL REACHES MEDIA RIGHTS AGREEMENT WITH NBC SPORTS

USFL Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

New Professional Football League Promotes Responsible Sports Wagering
Through Broadcast, Cable, Streaming and Social Media

BIRMINGHAM, Ala. & WASHINGTON, D.C., March 21, 2022 – The new United States Football League (USFL) today announced it has joined the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign. The USFL will promote responsible sports wagering through its broadcast, cable, streaming and social media outlets.

“We’re proud to partner with the AGA to help drive the important message to bet responsibly,” said Edward Hartman, USFL Executive Vice President of Business Operations. “As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience.”

Today, sports wagering is legal in 33 states and the District of Columbia, and 50 percent of American adults can now bet legally in their home state today.

“Responsible gaming leadership from professional sports leagues like the USFL is critical to getting sports betting right,” said AGA Senior Vice President Casey Clark. “We’re thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports wagering education for their fans.”

Launched in 2019, the Have A Game Plan campaign promotes four principles of responsible sports wagering:

  • Set a budget and stick to it.
  • Keep it social.
  • Know the odds.
  • Play with trusted, regulated operators.

The USFL joins campaign partners across the sports, media, and sports wagering landscape, including Barstool Sportsbook, BetMGM, Delaware North, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, MSG Networks, Monumental Sports and Entertainment, NASCAR, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Penn National Gaming, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Commanders.

The USFL inaugural kickoff game on April 16 begins at 7:30 PM ET (6:30 PM CT) at Birmingham’s Protective Stadium. The primetime matchup pits the New Jersey Generals against the Birmingham Stallions and will be presented live on FOX, NBC, and Peacock. It is the first scheduled sports competition to air at the same time on two competitive networks since Super Bowl I broadcasted on NBC and CBS, January 15, 1967.

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About the AGA
The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

About the USFL

The United States Football League (USFL) is a new, independent football league that is not affiliated with the defunct 1980s league or its owners. The inaugural USFL season will kick off April 16 with eight teams split into two divisions: the Birmingham Stallions, Houston Gamblers, New Orleans Breakers, and Tampa Bay Bandits in the South Division; and the Michigan Panthers, Pittsburgh Maulers, New Jersey Generals, and Philadelphia Stars in the North Division. Each team will play a 10-game regular-season in Birmingham. Playoff semifinals begin in Canton on June 25 between the top two teams in each division and a championship game on July 3 between division winners. The USFL completed its inaugural Draft on March 10 and players will report to training camps on March 22. At the conclusion of training camps, each USFL team will carry a 38-man active roster plus a seven-man practice squad. Players will receive base compensation and are eligible for victory bonuses. NBC Sports and FOX Sports are the League’s official media partners and will broadcast all 43 regular- and postseason games on FOX, FS1, NBC, USA, or Peacock networks. Brian Woods is President of Football Operations, and former Dallas Cowboys standout and long-time NFL on FOX game analyst Daryl Johnston is Executive Vice President of Football Operations. Former NFL Vice President of Officiating and FOX Sports’ NFL and college football rules analyst Mike Pereira is Head of Officiating, and FOX Sports’ Edward Hartman is Executive Vice President of Business Operations. For more information, visit theUSFL.com and follow us on TwitterFacebook, and Instagram.

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