NBC saw a respectable 1.157 million viewers for Saturday night’s outing between the Birmingham Stallions and the Pittsburgh Maulers. The game began at 8pm ET, in a primetime slot on the network.
The USFL Championship is just the second game to crack over one million in audience during the 2023 season. It’s the second highest rated matchup of the season, with the top three all featured on NBC in 2023. In week four, Michigan vs. Memphis attracted over two million viewers, due to the strong lead-in of the Kentucky Derby.
USFL Championship TV Ratings Analysis
There are a couple of factors to take into consideration. With NBC being an over-the-air network, it makes sense to see a stronger number in a primetime slot, at least compared to broadcasts on cable channels such as FS1 or USA.
While both NBC and FOX have typically hovered in the 600-900k range throughout the 2023 season, the playoffs performed well. Not surprisingly, the Championship notched well over one million viewers, being the most important game of the year.
While NBC’s number is lower, one has to take into account that their promotion of the Championship game was not nearly as aggressive as FOX, or ABC/Disney.
Secondly, the USFL being in their second season has seen a “sophomore slump”, per se, when it comes to the overall TV ratings. With two spring leagues competing with each other in 2023, this was expected.
Generally speaking, the USFL successfully made it through a second season, and brought fans plenty of entertainment along the way.
The 2023 Championship was no different, as the Birmingham Stallions and Pittsburgh Maulers battled it out in what was an exciting affair from start to finish. With two seasons now behind them, the USFL now will shift their focus to 2024 and beyond.
What are your thoughts on these USFL TV Ratings from the Championship? Do you have a favorite moment from the USFL 2023 Championship? Let us know down in the comments below, or join the conversation on Discord!