Janet Duch Comments on Rejoining XFL as CMO

Janet Duch Comments on Rejoining XFL as CMO

The XFL kicked off the week by announcing their first set of hires under the new ownership group. Up until then we hadn’t heard anything from the league in months. The last time that the XFL had made a statement was when they announced that they had concluded talks with the CFL and officially postponed their return season to 2023.

At the time there was a lot of concerned fans worried that they may never see the XFL hit the field again. In reality, the new ownership group comprised of Dany Garcia, Dwayne ‘The Rock’ Johnson and RedBird Capital had been working behind the scenes setting the stage for a comeback. With the latest news, it seems that the league is ready to ramp its efforts up towards their 2023 return.

Out of the nine hires announced by the XFL, five of them are former staff members. Some returning to their former roles and others coming into to take on a new position. One of those returning is Janet Duch. When Duch first joined the XFL in 2019 she served as the President of the New York Guardians. Now, she’s coming in as the Chief Marketing and Content Officer (CMO).

Stemming from the news, Duch took to Twitter stating that she’s “excited to be rejoining the XFL” and that she’s “grateful to be working with our incredible ownership group to bring their vision to life and return a new XFL league to the field in 2023”.

Also returning to the XFL alongside Duch is Cindy Wagner, Doug Whaley, Jordan Sclachter and  Scott Harniman.

It wasn’t too long ago that XFL co-owners Dany Garcia and Gerry Cardinale (RedBird Capital Founder) spoke at Sportico’s Invest in Sports event. During the event it was mentioned that news would be coming in the next months, and many were shocked to see it come so soon.

In all reality, this is just the beginning for the new XFL. As we work towards 2023 we’re going to see the league rebuild from the ground up, similar to what they did during the leadup to 2020.

One thing that differs from their first run is the emergence of the United Stated Football League (USFL) under the FOX umbrella. Not only is there extra competition in the market, one of their former broadcast partners is financially involved. With the addition of former longtime ESPN executive Jay Rothman as SVP, Broadcast Operations, the XFL seemingly has some good connections to lean on.

As we look forward to the return of the XFL we’re hoping to see many more former staffers come back to the league.

When the XFL does hit the field again, who would you like to see return? Let us know down in the comments below or join the conversation on Discord.