This is an excellent rebound for the XFL, and one that was to be expected. There are a few factors to take into consideration for this week’s ratings.
First, two of the four games were broadcasted on ABC, as opposed to cable networks. Clearly, ABC will generate a lot more viewers compared to smaller stations, such as FX or ESPN2.
At the same time, March Madness was not nearly as large of a competitor this weekend, as it was the last. With fewer March Madness games to watch, it allowed the XFL to deal with less competition. For example, Saturday’s game on ABC didn’t have any NCAA games to worry about.
It’ll be intriguing to see how the rest of the season goes. Matchups on ABC have an advantage compared to those shown on FX. That being said, FX is holding its own, consistently seeing 300-500k per game. Also, ESPN+ streaming numbers are not included, which should add some more depth when/if they get released.
371,000 on ESPN2 isn’t going to blow people away, but it isn’t a poor number by any means. ESPN2 averaged 335k viewers in 2022. Not to mention, the XFL playing on a Monday night is not a traditional thing for spring football to do. That being said, there is certainly plenty of room for improvement for the XFL on cable.