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UFL TV Ratings Drop In Week Five (2025)

The UFL had an incredibly entertaining weekend of football, but the TV Ratings show that due to some stiff competition, a decrease in overall viewership. Via Mike Mitchell, the ratings are as follows:

Birmingham vs. Memphis (FOX): 467,000
St. Louis vs. Michigan (ESPN): 615,000
Arlington vs. DC (ESPN): 545,000
San Antonio vs. Houston (ESPN): 391,000

The only game on broadcast television was on Friday night, with Memphis and Birmingham averaging just 467,000 for what was an overtime thriller. The game did have heavy competition, with the NFL draft going on at the same time, and the NBA playoffs as well.

The rest of the week featured three games on ESPN, which is technically cable TV – despite being such a well known network.

St. Louis vs. Michigan performed the best in a primetime slot on Saturday night, averaging 615,000 viewers – which was the most for any ESPN game this year. The NFL draft concluded on ESPN and led right into the game, though, so it’s unfortunate that we didn’t see more of a carryover from that event.

The other two, on Sunday, though, saw a dip. San Antonio vs. Houston, in particular, had a tough time as it was directly competing with game four of the NBA’s premier matchup between the Los Angeles Lakers and Minnesota Timberwolves.

With three of the four games on cable this weekend, it was tough to expect tremendous ratings – especially with the NFL Draft, NHL Playoffs, and NBA playoffs all going on at the same time. UFL executives understand that it’s going to take time to see those ratings increase, but hopefully the backend of the year with some tough competition will boost those numbers.

That said, it’s a shame that one of the best weekends of UFL football this weekend had some of the lowest numbers of the season.

What are your thoughts on UFL TV Ratings from week five? Let us know down in the comments below, or join the conversation on Discord!

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  1. Its a shame definitely.. Fox can’t be happy with Friday nights in general. ABC itself is doing OK. But ESPN is also down. Having the two smallest TV markets play Friday likely didn’t help.

    UFL YTD is like 613k avg, in 2024 YTD thru wk 5 was 849k with full yr 850k (includes playoffs). Down 28%. On plus side that’s the weakest week of TV broadcasting with 3 cable and NFL draft.

    The league needs to do a deep dive on TV ratings. Some potential reasons:

    -) No eye catcher at beginning of season, like Spring is Back (2022), XFL is back (2023), Rock at kickoff / USFL v XFL (2024)… nothing Positive to spark the media in 2025. Lack of leadership
    -) Strike talk and player discontent over nickles – this Negative news got alot of attention prior to the season starting, BIG mistake by player “union” major turn off for sales and TV
    -) Lots of small mkt teams on Friday night
    -) Two small market teams (Memphis and Birm), these are really small TV markets – maybe keep 1 but 2? And go into bigger markets.
    -) The league likely needs to hit the ground running a bit faster and stronger on the field – a 5 week of practice post camp cuts with only the active roster likely helps
    -) Dany Garcia is Cringe, she’s talks alot and says little, no men’s league is run by a woman – she’s not helping the league and lacks credibility – she’s not a strong voice like a Sankey (SEC) or Oliver Luck
    -) Russ Brandon is a back office type and a total wet blanket. Again they need a spokesman that has charisma and comes across as knowledgeable
    -) Player 54 and dev league talk – keep telling the fans its a dev league and they will treat it that way. USFL never said that. Drop it. You can talk of those going to NFL in a way that illustrates that the league has top players. But fans don’t want to hear that its a dev league which is how it comes across.
    -) Go back to XFL 2020 or USFL 2022 slogan –
    “For the Love of Football” or “United by Football” – That’s why people watch they love Fb and are united in fandom.
    -) Outrageous Ticket prices and no season tix discount. $100 for Houston center field seats? The other side is $74? WTF and its not just there. if the goal is fans in seats for TV appearances then price accordingly.
    -) Coaching turmoil esp losing two name Coaches in season. Losing Wade and Whisenhunt HURT. They give UFL credibilty. Both should have been gone before week 1. Next year get this right.
    -) Focus on awareness and TV viewership. Raise awareness of the UFL, use guerilla marketing etc…
    -) The Website isn’t very good – Instead of BUY TICKETS on main page – it should highlight what games are being played that week, date, time and channel. How stupid is that? Make it OBVIOUS, it was easier last year esp on Facebook etc…

    In General the league needs to WORK HARDER – all efforts should be started with “This will help raise TV viewership by…” Get a new CEO if necessary Brandon looks on autopilot.

    Will UFL play into 2026 – I hope so. The weeks coming up are stacked with more Broadcast channel games.

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