Week seven in the UFL was another entertaining weekend of football, with every game coming down to the final moments. Courtesy of Mike Mitchell, the TV Ratings are in, so let’s take a look at how the UFL fared this week.
San Antonio vs. DC (FOX): 540,000
Arlington vs. Michigan (FOX): 596,000
Birmingham vs. Houston (ABC): 956,000
Memphis vs. St. Louis (ESPN): 233,000
Friday nights have slowly been in a decrease over the season, from a number that truthfully was never that high too begin with. San Antonio vs. DC was a thriller, but only saw 540,000 tune in – the second lowest Friday night number of the UFL season.
FOX continues to struggle in general this year, which is sad to see. Their Saturday matchup between Arlington and Michigan, which was arguably one of the best games of the year, averaged just 596k in viewership. These general ratings are even lower than what we were used to seeing from FOX in the USFL, when audiences were split between two leagues in 2023.
Sunday was a mixed bag, with major contrast. ABC’s showdown between Birmingham and Houston did quite well on Mother’s Day, with 956,000 tuned in. In fact, the game peaked at over 1.2M viewers, as this matchup was the second most viewed game of the UFL season. We have yet to see the UFL average 1M viewers for a game this year.
Sadly, ESPN’s finale from week seven was a dud. St. Louis vs. Memphis saw just 233,000 tune, which was by far the lowest number of the UFL’s 2025 season. With competition from the NBA (Denver vs. Oklahoma City, game four), expectations weren’t too high – but this is a surprisingly low number, especially for St. Louis. For contrast, the Battlehawks’ cable game on FS1 in week two saw over 500k in average viewership.
It’s hard to say where the UFL goes from here. The playoffs are fast approaching, with crucial matchups across the board between weeks 7-9. Hopefully, we see an increase in overall viewership down this final stretch: but the trends don’t paint an incredibly positive picture there. Week seven’s numbers were down from 646,000 per game in week six, to 581,000.
With that in mind, the UFL is still outperforming, or on par with, plenty of sports in the spring landscape. It’s an entity that’s still figuring out what its identity is supposed to be. Executives within the UFL are hopeful for the future – but we have to start seeing some improvements sooner than later, as the timebomb is slowly but surely ticking away for the UFL.
What are your thoughts on these UFL TV Ratings from week seven? Let us know down in the comments below, or join the conversation on Discord!
