Earlier this week the CFL’s Edmonton Football Team finally revealed their new team identity. As many expected, the team would now be know as the Edmonton Elks.
On July 21, 2020 the team officially retired the “Eskimos” name, and began using “Edmonton Football Team” and “EE Football Team” as temporary names until a new one was decided. The name change occurred at around the same time as the NFL’s Washington Football Team retired its longstanding nickname for similar reasons, although unlike in the latter case the Edmonton Football Team intends to keep its logo which unlike Washington’s former logo lacks any racialized aspect.
In February 2021, the team invited fans to vote in a survey for their preferred nickname from a list of seven choices: Elk, Evergreens, Evergolds, Eclipse, Elkhounds, Eagles and Elements. Elks and Energy were also later trademarked and considered name finalists.
Well, now that it’s official… but what did the fans think?
Some people love it
This is such a better name and logo then their old Eskimos name, more major sports teams affiliated with Native American roots need to rebrand like the Chicago Blackhawks, Cleveland Indians, Atlanta Braves & Kansas City Chiefs. We need to respect these people!
The biggest complaint we’ve seen online, beside the obvious, is that the the plural of elk is elk. That being said, we don’t see that as a huge issue, but the team could update that before the season starts if the fans push back enough.
What do you think of the new Edmonton Elks team logo and name? Let is know down in the comments below or join the conversation on Discord.